# Setting up Zapier with The Brief

Zapier is a product that allows users to integrate their web applications to automate specific tasks. It integrates with more than 5,000 apps.&#x20;

Zapier uses triggers and actions to automate tasks, for example: "When *this* happens, do *that."* You can use triggers, like adding a new row of data in a spreadsheet, to generate creatives automatically through The Brief API. Adding a new client in your CRM or a new product on your website or Shopify store are also possible triggers for automatically generating one or more creatives.&#x20;

Next, we'll see how you can access the app inside Zapier to start setting up your zaps.&#x20;