> For the complete documentation index, see [llms.txt](https://docs.thebrief.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.thebrief.ai/zapier-integration/zapier-use-cases/generate-creatives-from-an-e-commerce-platform.md).

# Generate creatives from an e-commerce platform

If you have an e-commerce or Shopify store, you can automate generating creatives when you add a new product. 

Zapier integrates with many e-commerce platforms; you can check the list below to see the ones they support.

{% embed url="<https://zapier.com/apps/categories/ecommerce>" %}

We'll use a Shopify store for this example, but it will work similarly with any other store app or even your own web store if it integrates with Zapier. You will need to set up a trigger and an action in a zap to create this workflow.

### Setting up the trigger

When creating a new zap, select **Shopify** as a trigger and **New Product** as the event.

<figure><img src="/files/pEykJFOqwOU6jH3eaC2X" alt=""><figcaption></figcaption></figure>

Subsequently, Zapier has to connect to your Shopify account to pull in the product details from the store.&#x20;

<figure><img src="/files/H4F1Nqp6lYwfbSVHL7I5" alt=""><figcaption></figcaption></figure>

### Setting up the action

In the second step of the zap,  add the Creatopy Zapier app and choose the event **Generate creative**, like in the screenshot below.

<figure><img src="/files/D9kQIyq3XgNTbKJWGpHG" alt=""><figcaption></figcaption></figure>

If you haven't yet connected your Creatopy account to Zapier, you'll have to go to Creatopy and generate the API keys needed to authenticate in Zapier and use the Creatopy app. You can find how to do all that in the link below.

{% content-ref url="/pages/qDM8wRBzCUW7ZC8v8iBo" %}
[Zapier integration](/zapier-integration.md)
{% endcontent-ref %}

Continuing with the zap, you'll have to pick a design template for the generated variations, the type of export, and the webhook URL that will be called when Creatopy finishes generating the variant. You can see below how to set up a webhook trigger or leave this field empty and set a second zap using the Creatopy trigger to send the generated creatives to your inbox or cloud storage.&#x20;

{% content-ref url="/pages/nlE8bhjZGfLh8SCGkmIX" %}
[Webhook trigger](/zapier-integration/setting-up-zapier-with-the-brief/setting-up-your-second-zap/webhook-trigger.md)
{% endcontent-ref %}

When you pick a template, Zapier will list the layers in your design template, which you need to map to your input fields (the data about the new product you just added).&#x20;

<figure><img src="/files/o68RVv7LhQiwMNuaeXC7" alt=""><figcaption></figcaption></figure>

Finally, test the action to ensure everything is fine; you will get a message with a pending status, as shown below.

<figure><img src="/files/qKfRbOHX8b2xsIZaU9A3" alt=""><figcaption></figcaption></figure>

To put this workflow live, you have to publish the zap.&#x20;

Here are a few use cases on what to do with your newly generated creatives:

{% content-ref url="/pages/6skYHVETomiTl9Cb7R03" %}
[Send newly generated creatives to cloud storage](/zapier-integration/zapier-use-cases/send-newly-generated-creatives-to-cloud-storage.md)
{% endcontent-ref %}

{% content-ref url="/pages/FXindEEyDbGxlSvcnbHC" %}
[Send newly generated creatives to an email inbox](/zapier-integration/zapier-use-cases/send-newly-generated-creatives-to-an-email-inbox.md)
{% endcontent-ref %}

{% content-ref url="/pages/wuqfQ5BH8QEBY2egVNVW" %}
[Post newly generated creative on a social media platform](/zapier-integration/zapier-use-cases/post-newly-generated-creative-on-a-social-media-platform.md)
{% endcontent-ref %}